Federico Price Bruno is the creative director and co-founder of Federico Price, a designer known for blending craftsmanship, heritage, and contemporary luxury into a distinctive creative vision.

Born to a Sicilian father and an English mother, Federico grew up between Sicily and Northern England, surrounded by landscapes, culture, and craftsmanship that deeply shaped his creative identity and appreciation for objects with history.

Beginning his career in the family antique trade, Federico became highly skilled in antique restoration, developing an exceptional eye for materials, textures, and artisanal detail. This foundation continues to influence his approach to luxury leather goods and design today.

He is also the nephew of the renowned British fashion image-maker and designer Antony Price, whose visionary work helped inspire Federico’s creative universe.

Today, Federico is recognised for his refined aesthetic, deep knowledge of Italian craftsmanship, and passion for preserving traditional leather artistry through contemporary design.

His work is rooted in Sicily, where his studio is based in the historic village of Palazzo Adriano, famously known as the setting of Nuovo Cinema Paradiso. Surrounded by nature and the slower rhythm of Sicilian life, Federico draws continuous inspiration from the Mediterranean landscape, craftsmanship traditions, and authentic Italian culture.

At the heart of Federico Price is a commitment to timeless design, sustainable thinking, and true Made in Italy excellence.