“Nulla si crea, nulla si distrugge, tutto si trasforma”
Memory, learning, innovation, rhythm and emotion. True sustainable and non-industrial products. Federico Price searches, retrieves, models, transforms and meets high quality standards. Busy hands work a pure silk kimono and delicate African fabrics that lend a softer edge to military fabrics from the Cold War years, Italian haute couture and leathers that excite.
Bags, accessories, designer items, clothing, leather, wood, stone, stories, dreams, emotions, once more in circulation, and products rich in history and quality. With the search and recovery of old practices, firm roots and a far reaching vision, comes the “eco chic fashion” and “eco dandy”, a super hero of our times, who cares about detail, quality and has a first and foremost moral obligation to save the Made in Italy (counter) fashion.
Detail, quality and style. We recycle, reduce, reuse, create beauty and put works of art back into circulation, with zero impact, that remain timeless.
Price Eco Design “Less is more… and better”
After a careful observation, over the last few years, of a society, economy and craft that is increasingly in crisis, comes the vision and desire to create something useful and forward looking for the community that originates from the roots and traditions of Italian creativity and old craftshops. Our idea was born in Sicily and we decided to remain here, from where we reach outwards. We have chosen to focus on beautiful, high quality tailoring, eco-fashion and sustainability, creating designs that respect nature.
Palermo was an important place for leather goods and home to many craft shops. Its narrow, unfortunately now almost depopulated, streets and characteristic beating heart no longer exist. With this strong environmental awareness, constant search for quality material, which had a previous life, and the beauty of the finished product, we take the traditional craft and bring back to life the feelings, history, art and beauty of Made in Italy. With firm roots, a far reaching vision and the search and recovery of old techniques FEDERICO PRICE transforms and creates real products that are unique, sensitive, beautiful, excellent, non-industrial and with a low environmental impact.
Federico Price Bruno is the founder and chief creative director. He is a renowned designer, environmentalist and animal lover. His father was Sicilian and his mother English. He grew up in Cumberland (the Lake District, Northern England) in the middle of beautiful and unspoiled nature, where he learned the fairy tales of the fabulous Beatrix Potter (writer, illustrator and English naturalist, best remembered for her illustrated books for children). Growing up, Federico was impressed and influenced by the “dandy elegance” of the farmers and from here soon developed his respect and love for the land.
He moved to Sicily, the land of his father, where he began a new journey. He has participated as an actor in several films and also created the national project “Ecomulo”. He travelled on a mule throughout Italy, to collect and bring a message of peace and respect for the environment, and was received at the Quirinale in Rome. Federico is one of the first in Italy to want to create sustainable and elegant fashion that is close to nature and roots and his love for rual folk traditions and farmers is intuitive. In this way, he manages to tie two apparently distant worlds together.